Beauty essentials at your doorstep

Somro Cosmetics is a Norwegian beauty brand with a clear purpose: to make everyday life easier.

At Somro Cosmetics, we believe beauty should be simple. That’s why we develop high-quality products made with care — for both you and the planet.

Once you’ve found your beauty essentials, we make sure they reach you regularly — exactly when you need them. We simplify the choices, so you don’t have to spend time and energy navigating an overwhelming market.

Somro Cosmetics is committed to offering reliable, sustainable products that fit your needs — and make your everyday life feel a little easier.

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Who we are

  • At Somro Cosmetics, we believe beauty should be effortless. Our mission is to simplify routines with reliable, high-quality products designed with care — for you and the planet. We make it easy to access your daily essentials through convenient, subscription-based delivery.

  • Somro Cosmetics is part of Eltek Holding, a Norwegian investment company that supports and develops growth-oriented businesses across multiple industries. Eltek Holding’s portfolio generates over 300 million EUR in annual revenue and is driven by long-term value creation and sustainable innovation.

  • Somro Cosmetics is built by professionals with over 15 years of experience in skincare and cosmetics, combined with experts in e-commerce and direct-to-consumer business models. Our team brings together scientific understanding, digital expertise, and a deep commitment to creating products people truly love.

  • Our products reflect Scandinavian values — simplicity, transparency, and responsibility. From vegan formulations to sustainable packaging and clinically tested ingredients, we’re committed to offering beauty solutions that are both effective and ethical.

“At Somro Cosmetics, we believe beauty should be effortless.
Our mission is to simplify daily routines with products that are reliable, sustainable, and made with care — for people and for the planet.”

Loved by our customers

Our customers inspire everything we do. From everyday routines to special moments, Somro Cosmetics helps people feel confident in their own skin — effortlessly. Join thousands of happy subscribers who have made simplicity a part of their beauty ritual.