Beauty essentials at your doorstep

Somro Cosmetics is a Norwegian beauty brand with a clear purpose: to make everyday life easier.

We believe beauty should feel simple. We simplify the choices, so you don’t have to spend time navigating in an overwhelming beauty market. When you’ve found your beauty essentials, we make sure they arrive regularly and effortlessly — exactly when you need them, right at your doorstep.

Somro Cosmetics is dedicated to offering reliable, sustainable products tailored to your needs — helping your daily routine feel lighter, smoother, and a little easier.

Two women exchanging a cardboard box in a doorway, one handing it to the other, with a door and wall in the background.
Read more

Who we are

  • At Somro Cosmetics, we believe beauty should be effortless. Our mission is to simplify routines with reliable, high-quality products designed with care — for you and the planet. We make it easy to access your daily essentials through convenient, subscription-based delivery.

  • We believe you should pay for what’s inside the bottle—not layers of distributors, retail margins, or flashy ad campaigns. Somro Cosmetics cuts unnecessary costs so you get exceptional formulas, carefully crafted and fairly priced. Quality you can trust, value you can feel.

  • Somro Cosmetics is built by professionals with over 15 years of experience in skincare and cosmetics, combined with experts in e-commerce and direct-to-consumer business models. Our team brings together scientific understanding, digital expertise, and a deep commitment to creating products people truly love.

  • Our products reflect Scandinavian values — simplicity, transparency, and responsibility. From vegan formulations to sustainable packaging and clinically tested ingredients, we’re committed to offering beauty solutions that are both effective and ethical.

  • Somro Cosmetics is part of Eltek Holding, a Norwegian investment company that supports and develops growth-oriented businesses across multiple industries. Eltek Holding’s portfolio generates over 300 million EUR in annual revenue and is driven by long-term value creation and sustainable innovation.

A woman with red hair smiling and holding an open jar of face cream, with some cream on her cheek.
A jar of Aurea Gold Day Cream with the lid open, showing the white cream inside, placed on a surface against a warm peach-colored background.

“At Somro Cosmetics, we believe beauty should be effortless.
Our mission is to simplify daily routines with products that are reliable, sustainable, and made with care — for people and for the planet.”

A woman holding an open jar of Aura Day Cream, smiling, with a beige background.
A skincare serum dropper lying on a light blue surface with splashes and droplets of cream or lotion surrounding it.
A woman applying cream or moisturizer to her face with her hand, smiling with her eyes closed.

Loved by our customers

Woman holding open jar of Aurea skincare day cream, with a soft-focused brown background.
A woman applying skincare cream to her face with a gentle expression, against a warm beige background.
Portrait of a woman with shoulder-length blonde hair wearing a sleeveless green top, smiling against a neutral background.

Our customers inspire everything we do. From everyday routines to special moments, Somro Cosmetics helps people feel confident in their own skin — effortlessly. Join thousands of happy subscribers who have made simplicity a part of their beauty ritual.