Simplifying beauty for everyday life

Somro Cosmetics is a Norwegian beauty brand with one clear purpose — to make everyday life easier. We believe beauty should be effortless. That’s why we create reliable, high-quality products made with care for both you and the planet. Our mission is to simplify your beauty routine with essentials that arrive regularly — exactly when you need them.

Backed by long-term vision

Somro Cosmetics is part of Eltek Holding, a Norwegian investment company dedicated to developing and supporting growth-oriented businesses across multiple industries. Eltek Holding’s portfolio generates more than 300 million EUR in annual revenue and is driven by a long-term commitment to sustainable innovation and value creation.

Experience that delivers results

Behind Somro Cosmetics is a team of professionals with over 15 years of experience in skincare, cosmetics, and e-commerce. Combining scientific expertise with a proven track record in direct-to-consumer brands, we are passionate about creating beauty products that people genuinely trust and love.

Committed to sustainability and trust

Our products reflect Scandinavian values — simplicity, transparency, and responsibility. We use vegan formulations, sustainable packaging, and clinically tested ingredients to ensure that our beauty essentials are not only effective but also ethical.