Somro Cosmetics is a Norwegian beauty brand with a clear purpose: to make everyday life easier.

We believe beauty should feel simple. We simplify the choices, so you don’t have to spend time navigating in an overwhelming beauty market. When you’ve found your beauty essentials, we make sure they arrive regularly and effortlessly — exactly when you need them, right at your doorstep.

Somro Cosmetics is dedicated to offering reliable, sustainable products tailored to your needs — helping your daily routine feel lighter, smoother, and a little easier.

Backed by long-term vision

Somro Cosmetics is part of Eltek Holding, a Norwegian investment company dedicated to developing and supporting growth-oriented businesses across multiple industries. Eltek Holding’s portfolio generates more than 300 million EUR in annual revenue and is driven by a long-term commitment to sustainable innovation and value creation.

Experience that delivers results

Behind Somro Cosmetics is a team of professionals with over 15 years of experience in skincare, cosmetics, and e-commerce. Combining scientific expertise with a proven track record in direct-to-consumer brands, we are passionate about creating beauty products that people genuinely trust and love.

Committed to sustainability and trust

Our products reflect Scandinavian values — simplicity, transparency, and responsibility. We use vegan formulations, sustainable packaging, and clinically tested ingredients to ensure that our beauty essentials are not only effective but also ethical.